We had a dream. The dream of making quality steel that would touch and transform the lives of our consumer. One that would enable them to share moments of joy with their families and add up to a better quality of life.
In a scenario where the customer had few choices, our vision was to offer the highest quality at a reasonable price, to meet our customer’s expectations, and to exceed them.
18th November 2010! A remarkable day for all of us, as we enter into 5th year of successful business existence!
Behind the success of MS Agarwal Foundries, is the saga of team-work. We submit our heart full thanks and gratitude for all who made this journey quite encouraging one and the experience was quite fascinating and interesting in all fronts.
We have enhanced the quality and customer support with all your good inputs and cooperation, today our name stands tall No:1 in volumes and brand preference terms across South India, which is a commendable credit for our collective efforts.
Backward integration has further enhanced our quality along with better price control thereby offering value for money. We are in process of changing our name from MS Thermex (Germany) Steel bars to MS Life 550. Nothing has changed except the brand name. In the steel sector, the erstwhile MS Thermex (Germany) Steel brand was indeed a much admired brand. I am confident this transition to MS Life 550 will only help strengthen it further. Fundamentally, the quality, the technology, the plants and the people will remain unmatchable.
This fiscal, we have infused lot of fine talents in marketing and manufacturing team and moving forward there will be lot more joining us on various fronts with an objective to improve the speed of business and service.
MS Agarwal Foundries is instrumental in offering customers a value for money; hence we are most sort after brand in South India. We are now looking to forge in an organized and controlled manner in retail trade. We will take every possible step in ensuring our channel partner get maximum mileage in joining hands with us. With strong fundamentals and marketing principals we are sure of achieving further greater heights hand in hand with our channel partners.
Our thrust is on enhancing our markets through augmenting our capacities and bringing in higher volumes. We have plans to maximise operational efficiencies and to sweat the assets. We wish to grow aggressively.
In the new millennium, we stand committed to innovation, to change, to achieving breakthroughs to moving forward in the new century, while retaining the values that have been like a beacon in this journey thus far.
Seeking all your blessings and wishes for a successful future business as always.
With Warm Regards.
(Shri ML Agarwal)
- MS LIFE 550 comes from the house of MS Agarwal Foundries Pvt. Ltd. An integrated steel plant.
The low carbon levels and high physical properties not only enhance elongation but also provides better saftey from Earthquakes.
- MS Agarwal Foundries Pvt. Ltd. is Proud to be associated with projects of national importance like Hyderabad & Bangalore International Airports. Gangavaram & Krishnapatnam ports, Outer Ring Road, Mtro Rail, Mega Power Plants, National Highways, Major Irrigation projects etc.
- Certificate of authenticity (full fledged test certificate) with every consignment. Assured quality commitment from the Company
- MS LIFE 550 is the first to formal introducesuperior quality Fe 550 grade in South India,in technical collaboration with Germanyand awarded as the Best Steel for the year 2006
- Consumers can save up to 15% steel consumption in structural design due to high strength Fe 550 over present usage of Fe415*
- First in AP to abide by the Standard Rate,Weitght aand price formula. MS Life 550 sellsper piece thereby ensuring value for money for our privileged consumers.
- Better bond strength - The rib pattern of MS LIFE 550 rebars are specially designed to bond best with concrete
- MS LIFE 550 rebars sizes range from 8mm to 32mm diameter and are available at all the genuine dealers. Easy identification with Branding, ISI Mark and Section Number. Commitment for integrity
- MS LIFE 550 uses advanced manufacturing technology which ensure perfect ring formation across the cross section of each and every bar.
- MS LIFE 550 uses superior quality tested raw material including South African Coal, iron ore from the best mines in India, etc thereby ensuring quality right from raw material stage.